Competitor SEO tracking - 7 easy steps to boost your biz
In today’s digital world, staying ahead of the competition requires more than just a solid marketing strategy—it demands insight into what your competitors are doing. One of the most effective ways to gain a competitive edge is by tracking your competitors SEO changes. By understanding their tactics, you can refine your own strategy, improve your search rankings, and ultimately drive more traffic to your website. Read below how tracking your competitors changes can benefit your company.
1. Identify Successful Strategies
By analyzing the SEO techniques that competitors use, you can uncover effective strategies without having to experiment blindly. Whether it's high-performing keywords, optimized content, or page titles and descriptions, studying their success can inspire improvements in your own SEO approach.
2. Uncover Keyword Opportunities
Tracking competitors' keyword rankings helps you identify gaps in your own keyword strategy. If they are ranking for keywords that you are not targeting, it might be worth incorporating those into your content plan. Additionally, analyzing shifts in their keyword focus can help you stay ahead of emerging trends in your industry.
3. Enhance Content Strategy
By keeping an eye on competitors' content updates, you can determine which topics resonate with your shared audience. This insight enables you to create more compelling, relevant, and engaging content that outperforms competitors in search rankings.
4. Monitor Backlink Growth
Backlinks play a crucial role in SEO success. By tracking where your competitors are earning backlinks from, you can discover new opportunities to build high-quality links for your own site. Establishing connections with similar referring domains can help strengthen your website’s authority.
5. Stay Ahead of Algorithm Changes
Google’s algorithm updates can significantly impact rankings. If a competitor’s rankings suddenly improve or decline, analyzing their SEO changes can offer valuable insights into adapting your own strategy to remain compliant with new algorithmic requirements.
6. Spot Technical SEO Improvements
SEO is not just about keywords and content; technical aspects like site speed, mobile-friendliness, and structured data also impact rankings. Monitoring competitor website changes can help you identify technical enhancements that may boost your own site's performance.
7. Benchmark Your Performance
Understanding where you stand in comparison to competitors allows you to set realistic SEO goals. Regularly tracking SEO metrics like domain authority, organic traffic, and search visibility ensures that you stay informed about your relative position in the market.
How to Track Competitors’ SEO Changes
- Use Sitetracked to track for title and description changes, and other SEO tools like Ahrefs, SEMrush, or Moz to monitor keyword rankings and backlinks.
- Analyze competitor website updates and content modifications.
- Track social media and PR activity to identify new link-building strategies.
- Regularly review their meta title and description by using our automized data collection.
- Skip unrelevant meta values like "keywords", which do not make significant difference in SEO anymore.
Ready to start tracking SEO changes? Create a free account now and start collecting data from your competitors!
